Lemon Vinyl : A vibrant community of music lovers.
What If Live Gives You Lemons?
LemonVinyl is a forward-thinking music platform dedicated to discovering, nurturing, and amplifying the future sounds of Afrobeats and African music. With a deep passion for creativity and cultural expression, they are committed to showcasing emerging talents and pushing the boundaries of musical innovation.
Established in 2021, they have worked in and around the global music scene
with a host of talents and media teams to curate experiences for local
and diaspora audience on the pillar of people and community building.
Role
Creative Director (Research, UI/UX , Interaction Design)
Team
- Kelvin Ochubili - F.E
- Adeolu Samuel - C.T.O
Location
United Kingdom
Year
2025
Website
Lemonvinyl.comDesigning Lemon Vinyl Website
When Lemon Vinyl approached me, they weren’t just looking for a website, they were looking to build a digital home for the next generation of Nigerian music. A place that didn’t just host content, but felt like the label itself: bold, creative, and deeply connected to culture.
Through collaborative workshops and questionnaires, we unpacked their identity and identified six key areas for the website;
- Artist Discovery
- Music Releases
- Events & Shows
- Merchandise
- The Label’s Story
- Easy Fan & Partner Contact
Homepage
About Page
Other Pages
Impact: Turning Sound into Cultural Momentum
The launch of Lemon Vinyl’s website marked a bold new chapter for the brand. With no previous digital home, the new platform instantly positioned the label as a serious and professional player in the music industry.
Within weeks, the site began driving real results, user engagement surged, with visitors spending more time exploring artist profiles, releases, and events. The clean, immersive design played a key role in helping the team secure a brand partnership with Adidas UK, aligning the label with a global cultural powerhouse.
The website also served as the central platform for launching Lemon Vinyl’s new music bootcamp, generating over 400 signups in just 10 days and creating significant buzz within the creative community.
