PAMPLAND : A Launchpad for Memecoins on the Mezo Bitcoin Blockchain

SHIPPED

Turning Memes into Markets: The Story of Pamp.land

Pamp.land is a platform built on the Mezo Bitcoin blockchain that empowers users to create, launch, and trade memecoins instantly. With near-zero friction, Pamp.land turns meme culture into a decentralized financial playground. Our challenge was to make launching and trading tokens not only fast and affordable but enjoyable and intuitive for both crypto veterans and meme-savvy newcomers.

The Meme Market and pamp.land took a simple idea and transformed it into one of the most active segments of matsnet Alpha. What started as a Discord-led initiative slowly spiraled into a wholly functioning economic playhouse.

Role

UX Designer (Strategy, Design System, Interaction Design)

Team

Toli - PM
Scott - C.T.O
Riley - F.E

Location

Year

2025

Website

Pamp.Land

Designing for Chaos

Creating and trading tokens is often complex, technical, and inaccessible to the average user. Crypto platforms tend to cater to developers or finance professionals, leaving out a vast community of meme-driven users who want to participate in the economy with low effort and high creativity.

We conducted surveys and user interviews in our Discord community (~10,000 members initially, 80,000+ by month’s end). Users fell into three key personas:

The Meme Artist
The Degenerate Trader
The Lurker-Turned-Builder

The Meme Artist

The Degenerate Trader

The Lurker-Turned-Builder

Visual System – Designed for Degens

From the earliest sketches, it was clear that Pamp.land had to feel like a blast from the past, more like discord in overdrive with a meme culture on a sugar rush because this wasn’t just a finance tool, it was a stage. A chaotic creative economy.

We borrowed visual cues from early internet design, Windows 95, MS Paint toolbars, and CRT-style popups and combined them with the loud, animated energy of today’s meme economy.

UI components resembled old-school OS windows, with draggable meme cards, pixel borders, and neon-highlighted buttons.
Backgrounds included grainy textures and glitchy animations inspired by early web design (see: webdesignmuseum.org).
GIFs and emojis were everywhere, not just decorative, but interactive. Buttons pulsed, confetti exploded on token launches, and screen shakes responded to market spikes.

Cool Features

Token Page Customization
Token creators can fully customize their token pages with personalized backgrounds, animated banners, ad spots, and playful visual effects. This is to add more fun to the creation process.
Gamification
We introduced creator leaderboards to fuel friendly chaos and turn the platform into a game of clout, creativity, and market hype. Every memecoin you launch earns XP based on
Profile Customization
As you grow on the platform, you unlock profile customization tools that let you flex your identity loud and proud. Users can, choose animated PFPs, set custom backgrounds, cursor trails, and status emojis.